Mobile Local Search

3 years ago it was an accepted theory that local search is hot. Last year, it was a confirmed fact. Ziva believes in the power of Mobile Local Search and has solutions for Yellow And White Page providers to enhance their offerings by adding Mobile Local Search.

According to The Kelsey Group’s [1] annual forecast, the local search segment was $3.4 billion in 2005 and will grow to $13 billion in 2010, with on line classifieds growing from $12.3 billion to $18.1 billion during the same period.

Ziva offers its search system customized to Yellow and White page providers fully integrated with dynamic Geo-referencing (wherever available), analysis tools, etc. With dynamic Geo-referencing, even without the customer mentioning his location, the location information from where he is searching is garnered and meshed into the result. Allthough this is performed, it also allows the users to explicitly indicate the desired location. This is useful when either the user is planning to travel to some other city or is searching for interesting places in some other part of the city.

Companies can also leverage and integrate Ziva's other modules like the Advertising Engine, the Bid Management System and the Recommendation Engine to improve user interface and interaction, results and site personality. The Advertising Engine can be integrated with the Dynamic Geo-referencing to target ads in context with search term and location to provide a very effective method of serving Advertisements.



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1. Kelsey group publishes the Kelsey Report®. It is the most widely respected market analysis and strategic planning resource available in the Yellow Pages industry.