Relevancy Based Marketing

Marketing Agencies play an important role in the Mobile Value Chain. Even though the use of Mobile as a media has been largely unexplored, from a Marketing Agency’s point of view, mobile provides unparalleled reach and a reliable and fairly accurate measurement tool.

In this regard, due to the availability of context, immediacy, and personalization, the mobile has significant advantages over the other channels as an advertising medium. If an ad or promotion is non-intrusive, delivers value and is relevant to the consumer; there will be a higher propensity of adoption. Jupiter Research reports that 88 percent of agencies that have used targeting have expressed immense satisfaction.

Ziva's system supports extensive querying and segmentation capability to deliver sophisticated campaigns according to a users individual profile.

• For example
• * Send this promotion scheme to users who are querying for a 'James Bond' ringtone from the Inox Multiplex playing a James Bond movie.
• * Send this advertisement to users who are Chinese Food aficionados.
  
  

Marketing Agencies can utilise Ziva's eco-system to address the 'Who-When-Where'[1] dilemma conducting the same with a reasonable 'Why' to deliver relevant (advertising/marketing) messages [2] , thus maximising the effect of their campaigns

Please use this form to tell us about yourself, and we shall get back to you on how we can help your business

1. 'Where' is dependent on Carrier compliance and local legal and privacy issues
2. Ziva believes in Permission Based Marketing and advices the same to its customers.