Content Providers face the immense challenge of making content visible to the consumer.

Mobile Content is one of the fastest growing entertainment segments in the whole world. Customers, have demonstrated their affinity towards mobile content (especially song downloads, ring-tones, wallpapers, and mobile games) over the last few years.

Despite the high demand for mobile entertainment content - with analysts forecasting a global mobile entertainment market worth of up to $43 billion by 2010 (Informa 2005), users have not yet been provided with an easy access method. Mobile content access is restricted to menu-driven navigation or obtaining content codes from ads publicized in other media; which limits the quantum of content that can be viewed or downloaded by the end-users. This restricts both the options provided to the users and the “shelf life” of mobile content. Further, navigation-based search/access mechanisms limit content owner's and mobile operator's ability to leverage the content that they already own.

Ziva's flexible search and access paradigm makes the whole content repository accessible to the end-users. When the user searches for some content with the help of a query that matches only a few relevant results, the matching results are presented immediately to the end-user.

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